Vojta Vosecký became LinkedIn's most-followed green creator not by sharing better data, but by abandoning it. In this conversation, the environmental engineer and founder of The Circular Economist explains how he learned — the hard way, in front of deflating workshop rooms — that fear and charts lose people, and story wins them. He and Garr dig into how to actually sell the circular economy: the 30-second analogy that won over a global CEO, why "recycling is the worst of your good options," where the real B2B opportunity hides, and why authenticity has become a competitive advantage in the age of AI slop. It's a masterclass in communication for anyone who knows their cause matters but can't get the room to care.