Amy Larkin has spent her career proving that the people who seem least likely to cooperate can solve enormous problems together. A former Greenpeace Solutions Director turned founder of PR3, The Global Alliance to Advance Reuse, she joins Garr Punnett to make the case that recycling was never going to fix our packaging and plastic crisis — and that reuse, done at scale and built on shared standards, is the solution hiding in plain sight. Along the way she shares how a coalition of corporate "enemies" helped phase a potent greenhouse gas into a global treaty, why she calls herself a "radical collaborator," and what it took to launch the world's first standards-backed symbol for reuse. It's a conversation about defying the odds, the business case for reuse, and the human connection that makes systems change actually happen.